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Peppers, Don & Rogers, Martha Listings

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1 Peppers, Don & Rogers, Martha The One to One Future Building Relationships One Customer At a Time
New York Currency 1993 0385425287 / 9780385425285 First Edition Hardcover Very Good+ in Very Good+ dust jacket 
443 pp. Spine bumped. Jacket has light edgewear. Prev owner's name on ffep. Describes life after mass marketing, where you focus on customer share instead of market share. Provides strategies to find the 20, or 2 per cent of your customers that can offer the best opportunities for future profit. ; 8vo 8" - 9" tall BUS0256 
Price: 15.00 USD
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