Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

By: Lenskold, James D.

Price: $30.00

Quantity: 1 available

Book Condition: Very Good in Very Good dust jacket


268 pp. Spine bumped. Jacket has light edgewear. Appears unread. A guide to measuring what works and what doesn't in marketing and public relations. ; 8vo 8" - 9" tall

Title: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

Author Name: Lenskold, James D.

Categories: Business,

Publisher: New York, McGraw-Hill: 2003

Binding: Hardcover

Book Condition: Very Good in Very Good dust jacket

Seller ID: BUS0440

Keywords: BUSINESS Marketing PROFIT CAPITAL Investment