The Deviant's Advantage How Fringe Ideas Create Mass Markets

By: Mathews, Ryan & Wacker, Watts

Price: $17.00

Quantity: 1 available

Book Condition: Very Good in Very Good dust jacket


305 pp. Index. Spine, corners bumped. Jacket has edgewear. Describes the process of how a 'deviant' product moves from the Fringe to the Edge to the Realm of the Cool to The Next Big Thing, and finally to Social Convention, the heart of the mass market. ; 8vo 8" - 9" tall

Title: The Deviant's Advantage How Fringe Ideas Create Mass Markets

Author Name: Mathews, Ryan & Wacker, Watts

Categories: Business,

Edition: First Edition

Publisher: New York, Crown Business: 2002

Binding: Hardcover

Book Condition: Very Good in Very Good dust jacket

Seller ID: BUS0505

Keywords: Business Marketing New Products Originality BUSINESS Forecasting