Market Engineering: A Measurement-Based Marketing System That Will Stimulate Growth and Increase Profitability

By: Frigstad, David B.

Price: $75.00

Quantity: 1 available

Book Condition: Very Good+


347 pp. Illus. Light edgewear. Crease to front cover. Written for technical or engineering oriented companies the book provides information on how the marketing process is critical to their success. Shows how the marketing process is similar to the engineering process.; 4to - over 9¾" - 12" tall

Title: Market Engineering: A Measurement-Based Marketing System That Will Stimulate Growth and Increase Profitability

Author Name: Frigstad, David B.

Categories: Business,

Publisher: Mountain View, CA, USA, Market Intelligence Research Group: 1990

Binding: Soft Cover

Book Condition: Very Good+

Seller ID: BUS0138

Keywords: Business Marketing Research Technology Engineering High-tech