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By: Barnes, James G.
Publisher: New York, McGraw-Hill: 2000
Edition: First Edition
Inscription: Signed by Author
Seller ID: BUS0376
Condition: Very Good in Very Good dust jacket
316 pp. Spine bumped. Jacket edges lightly worn. Inscribed by the author on the front endpaper. An examination of how businesses can survive by establishing genuine relationships with their customers. Provides guielines, identifies potential risk areas, describes strategies for developing brand relationships, and shows how to create and add value for them, from the customer perspective. ; 8vo 8" - 9" tall; Signed by Author View more info