By: Gilbreath, Bob
New York, McGraw Hill: 2010
Seller ID: BUS0482
Condition: Very Good+ in Very Good+ dust jacket
288 pp. Index. Appears unread. Describes the concept of 'Marketing with Meaning', showing how to engage customers and win their business by adding value to their lives. Offers your customers value independant of purchase. ; 8vo 8" - 9" tall View More...