Author:Lenskold, James D

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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability

By: Lenskold, James D.

Price: $30.00

Publisher: New York, McGraw-Hill: 2003

Seller ID: BUS0440

Condition: Very Good in Very Good dust jacket


268 pp. Spine bumped. Jacket has light edgewear. Appears unread. A guide to measuring what works and what doesn't in marketing and public relations. ; 8vo 8" - 9" tall View more info