Author:Mello, Sheila

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Customer-Centric Product Definition The Key to Great Product Development

By: Mello, Sheila

Price: $40.00

Publisher: New York, Amacom: 2001

Edition: First Edition

Seller ID: BUS0250

Condition: Very Good in Very Good dust jacket


223 pp. Spine bumped. Prev owner's name on ffep. Describes a market-driven product definition strategy that gets you to meet customer-value-based demand. ; 8vo 8" - 9" tall; 223 pages View more info